Planning Your Podcasting Schedule

To be successful in podcasting, you will need to consistently upload new episodes. You cannot develop a loyal audience if they do not know when to expect a new episode from your podcast.

Podcasting is going to consume a huge block of your time, even if you only publish one episode per week. Do not bite off more than you can chew (at least when you are starting).

I recommend you create a strict schedule for yourself that your viewers can rely on. Depending on how often you plan on uploading your show, you need to set at least one day each week (for a weekly podcast) where you will record your episodes (no matter what). If you are conducting interviews, it easier for you to tell someone “I record my interviews on Wednesday between 5-9 pm” rather than say “What works for you?”

Personally, I use a scheduler to handle my interview calendar. I do several interviews each week. The scheduler I use will synch with my personal calendar so I am not double booked between other interviews and my personal schedule. If you are just starting out, you probably do not need to use a scheduler service like I do. You can coordinate personally with each potential person you will interview.

You should also have a separate day each week where you will upload the podcast to your podcast host. Having a strict publication date helps you stay on schedule and be consistent in what you are doing.

Some people will record all their episodes in one day (or two) for the entire month. If you are publishing a weekly podcast, that is only four or five episodes. That can easily be accomplished over two days with very little disruption to your personal schedule. You could then edit your episodes on another day and then a third day to upload them all to your hosting platform. Now, your entire month is finished in just three days!

Many podcasters will simply record all of their podcasts on one day, edit the next and load the third day. Some will record one day, edit and upload the next. You must pick a schedule that works best for you! Then stick with it!

Your audience will become accustomed to seeing your podcast episode in their feed the same time and the same day each week (or daily, monthly – whatever schedule you decide to publish). Many of your loyal listeners look forward to receiving your new content and will depend on hearing your podcasts the same day or hour they are published!

That is your goal: To develop a loyal audience!

If you upload new episodes randomly, your listeners are unable to plan when they will listen to you! This could be a problem for someone who listens to your podcast while doing housework, drive time, etc. Someone who listens to you as part of their “Bible study time” would have their routine disrupted if you suddenly changed your publication schedule.

Plan your publication schedule and stick to it! Only change it when it is absolutely necessary. It is easier to change from just a few episodes to a more frequent basis (likely weekly to twice per week or three times per week). That is easier for your listeners to appreciate than to expect to hear from you three times per week and then you drop to once per week.

A real life example is how you feel when a television show you truly enjoy and look forward to is switched to airing at on a different day or time. You’ve grown accustomed to a certain time and your personal schedule is set as a routine to enjoy that show. When you find out it is on later in the evening or on a different day, that may conflict with something else that is in your routine. You either change your routine or stop watching the show.

Don’t force that same type of decision on those who become your loyal followers!

My recommendation is that you start slow and then increase the frequency of publication as you gain experience and grow your audience.

You may also want to start a notebook or a document where you can write down your ideas. Anytime you think of a topic for your podcast during the week, you should quickly write it down, so you don’t forget about it when you go to record.

I have developed a system of keeping track of items and ideas to conduct podcast episodes on and also to keep track of those I have already recorded episode for. It is a simple excel worksheet. I list the major topics across the top (say 10) and under each major topic, I list 8-10 ideas for a podcast episode (and you can cover more than one topic in each episode and this will be a record of those you covered). If you did 10 across and 10 down, you would have 100 topics for your podcast! Publishing a weekly episode, you could have your entire year planned out well in advance!

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from “Concept to Launch and Into Monetization.” You can read more information on his training program at http://www.podcast-training.com You can also download his “Podcast Creation Checklist” for FREE under the “Services” tab on his website. He has also created a Christian podcast hosting and marketing platform at

 

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